Knight News Challenge Round 3 | OpenMoment

Knight News Challenge

The Knight News Challenge accelerates media innovation by funding breakthrough ideas in news and information. Winners receive a share of $5 million in funding and support from Knight’s network of influential peers and advisors to help advance their ideas. The first round of 2013, which opens in February, will invite innovators from all disciplines to focus on tools for open government. In 2012, three challenge rounds, each focused on an emerging trend, drew more than 2,500 entries.

Challenge 1 - on NETWORKS: Winners were announced June 18.

Challenge 2 - on DATA: Winners were announced Sept. 20.

Challenge 3 – on MOBILE: Winners were announced Jan. 17.

Anyone, anywhere can apply for the challenge - whether for-profit start-ups or non-profit ventures. For more information on a variety of topics - from guidelines for for-profits, on intellectual property licensing, open source software and more - visit our FAQ.

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OpenMoment – serving news by context

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OpenMoment – serving news by context

1. What is your project? [1 sentence]

OpenMoment sorts news for mobile devices by real-life context, giving readers the content they want based on the “where” and “when” of the moment they pull out their phones.

2. How will your project use mobile tools and approaches? [2 sentences]

OpenMoment is a person-centered approach to mobile media using ethnography to solve the problems of 24/7, feed-driven consumption habits. By assessing desires in the when’s, where’s, and why’s of our accessing media via mobile – what we’re looking for in our “open moments” – the medium will adapt to user preference not just in general, but in time and space, too.

3. Who will use it and why? [1 sentence]

The approach of delivering news content catered to the context of our open moments will have wide appeal, interesting feed-fatigued users and feed-frenzied journalists alike — and definitely advertisers, too.

4. Please list three ways they would learn about your project.

Campaigning (over social media, newsletters and other means) to power users in the tech and media communities.
Partnerships with media companies looking to sell and place smarter ads based on content and context information.
Outreach to a base of college educators and college students, who influence the thought processes of tomorrow.

5. What connections have you made, or will you make, with others [communities, organizations or networks] about your project? [2 sentences]

I interact regularly with a community of smart, forward-thinking digital journalists at the Online News Association, and an engaged community of folks interested in technology and society on Twitter and Facebook. I look forward to showing them how news delivered to our “open moments” can be healthy for both the media and the consumers, and how it can be more profitable, too.

6. What part of the project have you already built? [1-2 sentences, feel free to include links]

The basic vision for OpenMoment is laid out here. Concept maps, wireframes and the basic design structure are completed, as well as an outline of use cases (such as a subway ride, the lunch line, and others).

7. What does success for your project look like? [1-2 sentences]

Success is a population less subject to the tyranny of the feed, and instead interacting with the right content at the right time. Readers will be able to access a lengthy news feature, breaking news, cat GIFs and celebrity gossip in the right context for the user to consume it.

8. What resources do you need to succeed? [1-2 sentences]

The funds to bring more people on board to start developing the application and start building the partnerships to make the project sustainable in the long-term.

Additional details:
Please list who is on your team: Kevin Loker
Expected number of months to complete project: 12 months (1 year)
Estimated Project Cost: $200,000
Name: Kevin Loker
Twitter: @kevinloker, @openmomentnews
Email address: kr.loker[at]gmail.com, about.openmoment@gmail.com
Organization [if applicable]:
City: Fairfax, VA
Country: United States
How did you learn about the contest? I enjoy following the News Challenges (on Twitter, Tumblr, etc.) and I saw the announcement about a theme that fit my idea.