The Knight News Challenge accelerates media innovation by funding breakthrough ideas in news and information. Winners receive a share of $5 million in funding and support from Knight’s network of influential peers and advisors to help advance their ideas. The first round of 2013, which opens in February, will invite innovators from all disciplines to focus on tools for open government. In 2012, three challenge rounds, each focused on an emerging trend, drew more than 2,500 entries.
Challenge 1 - on NETWORKS: Winners were announced June 18.
Challenge 2 - on DATA: Winners were announced Sept. 20.
Challenge 3 – on MOBILE: Winners were announced Jan. 17.
Anyone, anywhere can apply for the challenge - whether for-profit start-ups or non-profit ventures. For more information on a variety of topics - from guidelines for for-profits, on intellectual property licensing, open source software and more - visit our FAQ.
This certification program would provide extensive training to local media reporters on how to use mobile to engage more citizens about important issues of the day thus creating a more informed community.
The certification program would include basic and advanced topics. The modules would range from how to use an iPhone to how reach more people with local news and information via the tools of social media.
Local reporters mainly from dailies under 150,000 circulation and large weekly newspapers - the group that needs this kind of training the most.
1. Local Media Association serves more than 2,000 newspapers in the U.S. and Canada and has compiled an email database with over 7,500 contacts. We would promote to this group via email, on our website and through our printed newsletter.
2. Local Media Association has partnership agreements with many other state and regional associations such as: Associated Press Media Editors, California Press Association, Pennsylvania Press Association, Ohio Press Association, Missouri Press Association, Colorado Press Association, Virginia Press Association and others. They too would promote this for us.
3. We would ask our other partners such as Borrell Associates and The Blinder Group to share this with their extensive client databases and we believe that they would (Gordon Borrell serves on our board of directors).
We would work in conjunction with our established partners (listed above) as well as Borrell Associates to develop and promote the mobile certification program for local reporters.
We are currently offering a basic sales and online certification program in conjunction with Borrell Associates. We intend to add other modules and a mobile certification for local reporters would be a nice addition to our program (especially if we can offer it for free as a result of this grant).
Success in year one would be 250 or more certifications of local reporters that became fully trained in mobile. We would also work to measure impact (during our recent Innovation Mission, a visit to Fisher Communications showcased their impressive iPhone training course that has resulted in huge percentage increases in social media reach. Many consumers now prefer to get their news and information via Facebook and Twitter; this training should help to increase social media reach.
We need an independent contractor to manage the program and the funds to develop the courses (both the content and the technology side).
Please list who is on your team: Local Media Foundation Board of Directors led by John Humenik, president & publisher, Arizona Daily Star and Nancy Lane, president, Local Media Association
Expected number of months to complete project: 6-12 months to launch all courses
Estimated Project Cost: $127,500 (includes independent contractor for one year and technology costs to develop web-based training)
Name: Nancy Lane
Email address: firstname.lastname@example.org
Organization [if applicable]: Local Media Foundation (501 c-3) affiliated with the Local Media Association
City: Offices in Myrtle Beach, SC, Philadelphia, PA, Traverse City, MI
How did you learn about the contest? Past applicant and grant recipient; receive emails from Knight