Knight News Challenge

The Knight News Challenge accelerates media innovation by funding breakthrough ideas in news and information. Winners receive a share of $5 million in funding and support from Knight’s network of influential peers and advisors to help advance their ideas. The first round of 2013, which opens in February, will invite innovators from all disciplines to focus on tools for open government. In 2012, three challenge rounds, each focused on an emerging trend, drew more than 2,500 entries.

Challenge 1 - on NETWORKS: Winners were announced June 18.

Challenge 2 - on DATA: Winners were announced Sept. 20.

Challenge 3 – on MOBILE: Winners were announced Jan. 17.

Anyone, anywhere can apply for the challenge - whether for-profit start-ups or non-profit ventures. For more information on a variety of topics - from guidelines for for-profits, on intellectual property licensing, open source software and more - visit our FAQ.

A Mobile Good Health (Buena Salud) Community

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1. What is your project? [1 sentence]

The deeply rooted cultural values of family and community and the greater adoption of mobile platforms by Hispanics will come together in the Buena Salud Club, using mobile tools to deliver timely and trusted health information to support the health and well being of 15 million Hispanics.

2. How will your project use mobile tools and approaches? [2 sentences]

Together, the non-profit National Alliance for Hispanic Health (the Alliance) and hundreds of community-based organizations will build a text message and mobile platform, the Buena Salud Club.  Members will opt-in to receive the latest in health tools and information (text messages, 1-minute online videos, and links to Buena Salud ebooks and resources), share in their social networks, use geo-tools to locate community health services, or directly connect toll-free to a bilingual health promotion advisor that can deliver tailored information and connect callers to services where they live.

3. Who will use it and why? [1 sentence]

A broad range of research, including the latest National Healthcare Disparities Report, shows Hispanics are less likely to receive information in the language and cultural context needed to support their health and well-being; this effort will make that information available through mobile platforms to the 15 million people receiving services from the community-based organization members of the Alliance.

4. Please list three ways they would learn about your project.

(1) One-to-one through local services and events of the community-based and national organization partners of the Alliance.

(2) Through media partnerships of the Alliance and our community-based agency members.

(3) Sharing in social networks of Buena Salud members and the social networks of Alliance network members and partners.

5. What connections have you made, or will you make, with others [communities, organizations or networks] about your project? [2 sentences]

The Buena Salud Club concept has been developed with the Alliance’s extraordinary network of community-based organization members and approved by our board of directors as a new platform for the Alliance to harness the promise of mobile technology to meet our mission of achieving the best health outcomes for all.  In addition to the work we have done with our community organization members, the Alliance is currently reaching out to our national organization members and key media partners to be a part of the effort.

6. What part of the project have you already built? [1-2 sentences, feel free to include links]

We have built a tablet-based platform for member registration and opt-in to the Buena Salud Club that has been tested at community events over the past several months.  With an initial group of 2,000 members who registered at those events, we have also tested a platform for sending out and managing monthly text messages on key health topics, and are currently working to transform a wealth of Alliance bilingual printed materials into ebook and mobile video platforms to meet the needs of our communities.

7. What does success for your project look like? [1-2 sentences]

Every person connected to a community invested in a healthier life for all and having at their fingertips, timely and trusted health information they can use.

8. What resources do you need to succeed? [1-2 sentences]

We need funding to build the system and provide seed grants in 25 communities to introduce the service and build social network reach.  We also would benefit from partners that have built successful mobile networks to learn from their experiences.

Additional details:

Please list who is on your team:  Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health and Jed Alpert, Founder and CEO of Mobile Commons and Board Member of the Health Foundation for the Americas.

Expected number of months to complete project:  12 months to build and launch a fully operational system with an initial group of 10,000 members.

Estimated Project Cost:  $425,000

Name:  Jane L. Delgado, PhD, MS

Twitter:  @janeonhealth

Email address: jane@hispanichealth.org

Organization [if applicable]:  National Alliance for Hispanic Health

City:  Washington, DC

Country:  United States of America

How did you learn about the contest?  From a member organization