Knight News Challenge

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the artblog’s Public, Crowd-Sourced Photo Streams of Philly First Friday Art

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1. What is your project? [1 sentence]

We will create a crowd-sourced photo stream of a wide range of gallery art offerings that will be uploaded and cycled on Instagram, the artblog homepage, the Kimmel Center Cube, and arrays of monitors mounted in storefronts throughout Philadelphia on First Fridays.

2. How will your project use mobile tools and approaches? [2 sentences]

Gallery goers will use the free Instagram app or similar app on their cell phones to create a crowd-sourced selection of what to see. The huge, multi-platform and real-time (with brief time-delay) view of work is displayed in Philadelphia on physical arrays of monitors in windows along Philadelphia’s Avenue of the Arts as well as disseminated via the web on artblog, etc.


3. Who will use it and why? [1 sentence]

Art lovers, fans, participating photographers and other First Friday attendees — plus random passers by — will see these displays, raising awareness of the multiplicity of art spaces and the diversity and scope of contemporary art output in Philadelphia and enabling them to select the most exciting shows to visit.

4. Please list three ways they would learn about your project.

  1. Direct communications and marketing via artblog and universities
  2. In-gallery promo material.
  3. Passers-by via the monitors and the Kimmel Center cube

5. What connections have you made, or will you make, with others [communities, organizations or networks] about your project? [2 sentences]

So far we have approached the Kimmel Center about projecting on their cube (they showed strong interest), and we will approach PAFA, University of the Arts, the Convention Center, Temple University and other like organizations for display locations along the Avenue of the Arts —  where, along with the artblog home page — we would show the accumulated work, mostly on video monitors. We will spread the word about First Friday photo participation at these same institutions and will approach Greater Philadelphia Tourism Marketing Corporation and the city’s Office of Arts, Culture and the Creative Economy, and WHYY/NewsWorks with each of whom we already have a relationship, to lend their civic and perhaps media/pr weight to the effort.

6. What part of the project have you already built? [1-2 sentences, feel free to include links]

Instagram technology is in place for Android and iPhones.  theartblog, philadelphia’s best read and most comprehensive art review publication, already is the go-to place for curated picks of what to see each month. http://theartblog.org
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7. What does success for your project look like? [1-2 sentences]

The crowd-sourced display will show a much larger sampling of First Friday artwork than can be seen by individual gallery goers or than can be reviewed by individual artblog reviewers and will reach a whole new group of potential and incidental art fans. Success is measured by number of contributions.

8. What resources do you need to succeed? [1-2 sentences]

We’ll need technical assistance (at least 2 persons) — programming and routing help for technical management of the imagery, design of the interface on the blog; volunteers at the various schools to set up the video arrays; images editor. We’ll need a project manager for development, set up, developing of partners and partnering galleries plus assistants.



Additional details:
Please list who is on your team: Roberta Fallon and Libby Rosof, directors;Kris Strawser, program manager; Jeremiah Misfeldt, tech support; Matthew Suib, tech consulting
Expected number of months to complete project: 6 month
Estimated Project Cost: $25,000
Name: Libby Rosof, theartblog.org
Twitter: @theartblog
Email address: libbyandroberta@gmail.com
Organization [if applicable]: theartblog, inc.
City: Philadelphia, PA
Country: USA
How did you learn about the contest? PND RFP email alert