tapCLIQ

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1. What is your project? [1 sentence]

tapCLIQ is a mobile customer engagement and advertising platform that delivers in-context & in-moment Ads and other customer engagement like feedback, deals and quests.

2. How will your project use mobile tools and approaches? [2 sentences]

We offer tapCLIQ software development kit (SDK) to Apple iOS and Android app developers. We leverage device’s native features like GPS (location), Time, App categories and user’s mobile usage patterns to predict & deliver the best Ad/Engagement. 

3. Who will use it and why? [1 sentence]

Media and Mobile commerce companies will use tapCLIQ to monetize their mobile assets (apps) and keep their customers engaged.

4. Please list three ways they would learn about your project.

1. Targeted sales - We are in private beta and are inviting select customers. 1st sales wave is called “5/25” - 5 enterprise customer and / 25 longtail app developers. It is anticipated that this will begin in October 2012. 

2. tapCLIQ marketing - Marketing campaigns driving leads, Event Participation, Ads on developer focused websites and press / PR

3. www.tapcliq.com, twitter, Facebook

5. What connections have you made, or will you make, with others [communities, organizations or networks] about your project? [2 sentences]

We are part of Project Liberty Digital incubator sponsored by Knights Foundation, Philadelphia Inquirer group and Ben Franklin Technology Partners - So we get publicity from there. We are connected with Philadelphia Startup Leaders, Chamber of Commerce, local Meetups and professional communities on linkedin and other social media. We intend to participate in Mobile Marketing Association and IAB - Interactive Advertising Bureau after funding.

6. What part of the project have you already built? [1-2 sentences, feel free to include links]

iOS SDK, member website and limited public website is built. Android SDK will be complete in September. 

http://www.tapcliq.com. You can sign-up and request us for a demo by emailing me @ chirantan@tapcliq.com.

7. What does success for your project look like? [1-2 sentences]

100 million impressions of Ads and specific customer engagements per month. We wish to create an inventory in-moment (the moments when users are most receptive to ads and most likely to click) Ad spaces and a supply of high-efficiency ads to fill.  

8. What resources do you need to succeed? [1-2 sentences]

On development side we are looking for 1) Data scientist for extending our mind-map engine (predictive self-learning algorithms), 2) Big data administrator for our ever increasing data 3) A UI/graphics developer.

On Go-to-market side, we are looking for 1) Marketing/Brand manger 2) Advertising Sales manager & 3) Developer relations manger. 

Additional details:
Please list who is on your team: Chirantan Bhatt - Founder/CEO, Anant Patel - Lead Developer, Chintan Patel - Web/UI developer,Subodh Chavan - Middleware Architect (Part-time), Sethu Nambiar - Architect/ Java developer (Part-time), Matt Berry - Android developer (Part-time),  Sarah Cheng - User Experience expert (Part-time), Susan Pirog - Sales Advisor, Kaj Van De Loo - Tech Advisor

Expected number of months to complete project: 12 months

Estimated Project Cost: Estimated 2013 $1.2 - $2 mil.
Name: Chirantan Bhatt
Twitter: #tapcliq (www.twitter.com/tapcliq)
Email address: chirantan@tapcliq.com
Organization [if applicable]:Transout Inc.
City: Malvern, PA, 19355
Country: USA
How did you learn about the contest? - I am part of Project Liberty Digital incubator which is co-sponsored by Knights Foundation. So I heard from that and Andrew Sherry VP, Communications @ Knights Foundation suggested that I apply.